At the Nova Pan headquarters in Brașov, during the Baking Show, a workshop dedicated to sourdough baking was held, led by Italian expert Massimo Lolli.
In partnership with SITEP Italy, Nova Pan offered professionals from the baking industry a practical and educational experience, highlighting the benefits and techniques of using sourdough starter—a growingly appreciated ingredient for its unique qualities that redefine taste and health standards in baked goods. The workshop brought together baking industry professionals, enthusiasts, and producers interested in integrating traditional methods into modern production and eager to explore the secrets of sourdough.
Massimo Lolli, a specialist with a three-generation heritage in the field of baking, led the demonstrations based on his impressive expertise, sharing the secrets of creating and handling sourdough.
Watch the video here: